Theorists

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People in Media 

Todorov

5 Stages Of Equilibrium 
1.) Equilibrium... balance
2.) Disruption of equilibrium
3.) Recognition of the disruption
4.) Attempt to repair the disruption
5.) Return to the equilibrium

Steve Neale
'Genre is instances of repetition and difference'

Strauss
'Binary Opposition drives a narrative forward'
i.e)
     - Good and Evil
     - Right and Wrong
     - Smart and Dumb

Knight

'We watch the show, even though we know the outcome, for the thrill.'

Judith Butler

Gender is as 'preformed' or 'performative'

Roland Barthes

Signs = total of signifier and signified
Semiolagy = relationship between signifier and signified
Signifier = object
Signified = meaning

Marc Perensky
Digital natives want their content fast free and up to the minute

Stuart Hall 
the reception theory is a version of reader's response that emphasises each particular reader's reception in making meaning from a literary text

  
Bell Hooks
She believed that lighter skinned women were considered more desirable and fit better into the western ideology of beauty (colour codes). Black women are objectified and sexualised in hip-hop reflecting the colonialist view of black women.

Van Zoonen
This suggests that gender is constructed through discourse and that its meaning varies according to cultural and historical context. The very presentation of women's bodies as objects to be looked at is a core element of western patriarchal culture. This theory presents that in mainstream culture, the visual and narrative codes that are used to construct the male body are different from those used to objectify the female body.

Gauntlett 
By thinking about their own identity, attitudes, behaviour and lifestyle in relation to those of media figures - some of whom may be potential 'role models', others just the opposite - individuals make decisions and judgements about their own way of living (and that of others). It is for this reason that the 'role model' remains an important concept, although it should not be taken to mean someone that a person wants to copy. Instead, role models serve as navigation points as individuals steer their own personal routes through life. (Their general direction, we should note, however, is more likely to be shaped by parents, friends, teachers, colleagues and other people encountered in everyday life).

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